Do you want free, instant access to 59,624,000 new customers this month?

If you are a small to medium size eBay seller, you already have what it takes to double your online sales. And I'm not talking about selling on eBay - let me explain...

Steve Lindhorst

From: Steve Lindhorst, (former) eBay University Instructor

Dear eBay Seller,

I’ll bet you can still remember the first thing you sold on eBay. (Mine was a sales brochure for 1960 Ford trucks.)

Selling on eBay used to be a lot more fun. It seems like just about anything would get bids.

"I once listed a bent Oneida soup spoon that I found in the road in front of eBay’s headquarters, where I worked at the time. The description stated that it had been "run over by eBay employees in luxury automobiles."

I listed it to prove to one of my eBay University classes that virtually anything would sell on eBay."

It got 14 bids and sold for $4.95.

Those days are over. I’ll bet things have changed for you too. Sales are down.

Where did all of your customers go?

Take a look at this article from the New York Times:

That was a year ago - what about 2009?

"Last week, online retailer Ebay Inc (NASDAQ GS: EBAY) reported a 6.6 percent sales decline, citing a drop in its global e-commerce sales.

“Amazon is a company that treats its customers better than EBay,” Scott Devitt, an analyst at Stifel Nicolaus & Co., told Bloomberg. “From a competitive standpoint between the two, I don’t think there’s any turning back.”"*

*Source - 1/30/2009

Your Customers Are Still Shopping - But Now They're
Shopping on Amazon!

You can stay with eBay, or leave it, but don't ignore eBay's biggest competitor.

Rather than trade one marketplace for another, I'll show you how to make more money by selling on Amazon.

By selling on multiple channels you can drastically increase your online income.

Imagine: If you were fishing, and you weren't catching any fish, would you keep fishing the same spot? Of course not!

Do you still think of Amazon as just a place to buy books? Then you need to take another look.

Many sellers are making a killing on Amazon selling
the same products they sell on eBay.

Ask yourself...

Are your eBay sales better than they were before all of eBay's "improvements?"

Did these changes affect your sales?
  • eBay Store listings appear in search results – then disappear!
    - Jan./Mar. 2006

  • “Rebalancing” the marketplace – eBay Stores fee hikes
    - August 22, 2006

  • Detailed Seller Ratings instituted - April 30, 2007

  • Neutral Feedback counts toward negative rating - July 2007

  • Changes to eBay’s fee structure – a discount? or a fee increase?
    - February 2008

  • "Best Match" becomes default way of sorting search results
    - March 2008

  • Digitally delivered products banned
    - March 31, 2008

  • Sellers no longer able to leave negative comments for buyers
    - May 2008

  • Links policy changes...

  • No paper payments allowed... long will you put up with it?

    • Last April, General Manager of eBay North America, Stephanie Tilenius, said: "expect to see bold change and faster change in the future." She also said, "by this time next year will be unrecognizable in comparison to today."

Sometimes it feels like eBay is the competition!

I could go on, but I'll bet you get the point. eBay sellers have been jerked around and their sales have dwindled.

"How can a seller base a business on eBay -
when eBay's business is not growing?"

A while back, I bought some books at my local thrift store. I got home, found the book in completed items on eBay, and I was pretty disappointed. No bids.

When I checked over at Amazon. They were listed there for twice as much! "Sure, but will they sell?" I was pretty skeptical, but I thought, "what the heck, it's free to list."

Yes, it's free to list your products on Amazon.
You pay nothing until you have a sale.

I figured out how to list books, and within 24 hours I had my first sale - $35 for a book I'd paid fifty cents for earlier in the week.

Here's another story:

Last summer I found ten books at my local thrift store. They were all about golf, and in beautiful slipcases. As I looked closer, I found they were all limited editions, hand numbered. The average price was about $4 each.

When I checked the books on Amazon, each book was worth over $100 with the top price being $450!

Did they sell? Yep, the first one sold within a week. The buyer got a bargain at $395. (I thought I'd be generous.) Since then I've sold nearly every one for over $100.

You want to hear the good part?

  • I never had a single nasty email or complaint.
  • No one asked me to ship it for free.
  • No one left me negative feedback.

It was like a dream compared to eBay.

As an old eBayer, of course the next thing I thought was, “I’ll bet I could sell other stuff here.” Well, turns out you can sell all kinds of things on Amazon.

  • Electronics
  • Kitchen Gadgets
  • Toys
  • Home & Garden Products
  • Music
  • the list goes on and on...

Anyway I wanted to sell other things, and that's when I hit rough road...

Since I was a National eBay University instructor, I am quite familiar with eBay's past efforts to educate their sellers. I expected Amazon to have an education program too.

No such luck.

To an eBay seller like you or I, seems like the real Amazon - a jungle. I found the terminology different, and the layout was all different, it was very confusing, and I’ve been selling online for years!

I did find a hodge-podge of information on the web, but most was terribly out of date, some of it was just plain wrong, and most of the authors have no idea how to actually teach.

Even Amazon's own Seller Help is all over the place. When I asked for a simple tutorial, an Amazon rep told me there is no single place to go to learn to sell on Amazon.

Well now there is...

So many eBay sellers were asking how to sell on Amazon. What they needed was a straightforward, plain-English guide to the basics of Amazon. I started months of research, gathering information from Amazon and eBay forums, articles on the internet, and my own experience.

I even got a lot of help from Amazon Seller Support over the phone.

Oh did I mention that Amazon has phone support for their sellers. In the book I'll show you how you can get them to call YOU at a time YOU specify! And you’ll get to talk to a real (understandable) human being.

I took all this information, and drew on my experience teaching eBay classes to create a guide that helps eBay sellers expand (or completely move) to Amazon. It’s called:

“Selling on 'the River' - The eBay Seller's Guide to Selling on"

Just updated for 2009, this book is packed with easy to follow, step-by-step instructions to get you started. You'll also get tips and advice, screenshots, explanations of terms, and a couple of video tutorials I’ve created to show you how to list your products on Amazon. Just follow along!

The title is a nod to the eBay Discussion boards. eBay doesn't allow too much talk about their main competitor, Amazon.

In fact, so many discussions have been deleted by eBay staffers that clever eBayers began referring to “the River” so as not to offend "the censors." (Some trivia for you: The Amazon is the largest river in the world, by volume.)

Here is some of what you'll learn:
  • No Amazon Listing Fees
    • No upfront fees required, and NEVER an Unpaid Bidder

  • Types of Amazon Seller Accounts
    • Good, Better, But which is best?

  • How to create a Successful Product Detail Pages
    • This is waaaay different than eBay.

  • How to Stand Out from Other Sellers
    • Your eBay skills will come in handy here.

  • Pricing Strategies for Amazon
    • How having the lowest price by a penny can hurt you.

  • Packing and Shipping
    • I’ll show you how to use PayPal to create pre-paid, trackable shipping labels for your Amazon orders.

  • How to Get Amazon Fulfill Your Orders for You
    • Even if you sold it on eBay!

Guess what? As I was writing that last point, I received an email from Amazon saying I sold an cookbook I picked up at a local thrift store. I paid $2 for it. The book just sold for $149 on Amazon! Sweet! My electric and gas bill is covered this month for $2 out of my pocket!

eBay expert, Skip McGrath says:

“I have been selling on Amazon for two years with only minor results. Within the first 15 minutes reading Steve’s book, I saw three big things I was doing wrong. I put down the book and logged into my Amazon account and started making changes. Bang! When I woke up this morning I had a $227 sale for a product that hasn’t made a sale in over two weeks.

Unlike many authors and gurus, Steve Lindhorst is the real deal. He doesn’t just write about stuff –he actually does it first. When you read Selling on The River you are reaping the benefit of actual experience.”

Skip McGrath

TameBay's Sue Bailey says:

“Selling on ‘The River’ can get just about anyone selling on Amazon. Actually, if you’ve never sold a thing online anywhere, this ebook is still exactly what you need to get started. Clear and straightforward text is matched with plenty of screen shots, and there are even a couple of videos to take you through listing processes. I’d strongly recommend it to anyone even thinking about selling on Amazon.”

Sue Bailey

Amazon Merchant, Randy Smythe says:

“I've read the book and think it would be a very valuable tool for those sellers who want to expand their business to Amazon.

You could spend hours upon hours trying to figure out how Amazon works or spend a few minutes reading Steve's book and start listing immediately. IMO, this e-book should be required reading for eBay sellers on the move.”

Randy Smythe

Jim Cockrum, Author of The Silent Sales Machine Hiding on eBay says:

Steve - great job. isn't just about books anymore is it?! This is the right book at the right time. There is no need to rely only on eBay when offers such a great opportunity for the small seller. You've taken the mystery out of selling on Amazon.

If you sell on eBay you owe it to yourself to take a look at this book. It's an eye opener.

"Silent" Jim Cockrum
Internet Entrepreneur and Educator

Lisa Suttora of says:

“Selling on the River” is THE book for eBay sellers who are ready to expand their business to the Amazon sales channel! Not only does it explain HOW to get started selling successfully on Amazon, but it also provides valuable insights into the difference between the two selling eco-systems. Selling on the River is laid out in any easy to follow step-by-step manner.

Sellers of all levels can be up and running on Amazon immediately after reading this book. For anyone who has been looking for the ‘bridge’ to help them expand from eBay to Amazon (or brand new sellers who want to start with Amazon), Selling on the River opens the doors to an entire new marketplace filled with customers and opportunity.

Lisa Suttora, Founder/CEO

Listen, with this book you can literally be listing on Amazon within 24 hours. You can download the ebook now, read it, and list one of your products from eBay. Tap into that huge new customer base now!

Maybe you're still wondering, "can it help me?"

Read these unsolicited reader testimonials:

“Hi Steve,

Is there any way to count how many times we all at one time or another, have wasted our hard earned money on some useless product? I heard about this book from Skip McGrath, so I took a deep breath and thought, "Well, here we go again."

I ordered the book and now I'm yelling WHOOPEEE!!!!! Everything was a breeze and the following morning I had my 1st sale on Amazon.

Thanks Steve, This girl ain't putting all her eggs in one basket anymore!!"

Double Eagle Antiques


Just had to tell you I appreciate your ebook. It's priced right and I can understand it. I have purchased a number of ebooks and many are so technical I cannot understand them. I appreciate the slow and deliberate start you suggest for Amazon, it really fits my plan. This is good, solid info."

Mary Rose

"Hi Steve, Thank you! Thank you! Thank you!
You have made my life easier, with this book. I was reading it as it came off my printer and it is written in language that I can understand and with instructions that I can follow.

It is my pleasure to do business with someone like you that goes the extra mile to guarantee customer satifaction.

Continued success and blessings to you,"

Janice L.

Join thousands of others who've begun selling on 'the River' -

You'll get:

"Selling on 'the River' - The eBay Seller's Guide to"
-updated for 2009-
(with video tutorials)

As a Bonus, I'm including:

"25 Things eBay Sellers Must Know about Selling on Amazon"
- Quickstart Tip-sheet -

Many readers have had success within one day of their first listing. (Your results may vary.) But I don't want you to waste your money "prospecting" for what might be a rare item. So I'm including a second bonus! It will show you how to check Amazon before you buy, using your cell phone!

Added BONUS - "How to Scout for Top Sellers with Your Cell Phone"


Get the whole package for only $27.

And just in case you're nervous that after you read it all and it’s not for you - don't be. I offer an 8 week guarantee on the ebook.

If after reading and implementing the steps in Selling on the River you can't make money selling on Amazon, just email me and I will give you a refund. No questions asked.

That makes your purchase 100% risk-free.

(NOTE: You'll see a download link
on the receipt page - this IS NOT a print book, it's an eBook and is available immediately - no waiting for the mail. So you can get started today!!)

Wishing you much success,

Steve Lindhorst


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